Nootropic · head-to-head
Alpha Brain vs NooCube
Nootropic head-to-head, graded on doses and price
by Onnit
F
B
Formula · Deal
by Wolfson Brands
C
C
Formula · Deal
Our pick
Our pick: NooCube — better formula on the numbers.
Side by side
| Alpha Brain | NooCube |
|---|
| Formula grade | F | C |
|---|
| Deal grade | B | C |
|---|
| Price | $87.95 / 45 srv | $64.99 / 30 srv |
|---|
| Per serving | $1.95 | $2.17 |
|---|
| DIY bulk cost/serving | $0.48 | $0.34 |
|---|
| Markup over DIY | 4.1× | 6.3× |
|---|
| Ingredients at clinical dose | 1 of 6 | — |
|---|
| Bottom line | Skip it | Marked up |
|---|
Alpha Brain verdict
Alpha Brain uses proprietary "Focus" and "Flow" blends that legally hide each ingredient's dose. The amounts we can see fall below clinical thresholds, and the hidden ones can't be verified at all. You're paying $1.95/serving for underdosed nootropics — the same ingredients run about $0.48/serving in bulk.
NooCube verdict
Essentially an Alpha Brain clone with a disclosed label. The formula is reasonable but unremarkable, and it's sold almost entirely through aggressive affiliate marketing. The core ingredients — alpha-GPC, bacopa, theanine, tyrosine — are cheap staples you can buy loose for a fraction of the price.
Full Alpha Brain review →
Full NooCube review →
More Nootropic grades
Educational only — not medical advice. Grades and clinical doses are computed from public labels against sourced research (citations on the main site); prices last verified 2026-07-21. Expensive Powder has no sponsors; bulk links may earn an affiliate commission, which never affects a grade. Talk to a clinician before starting any supplement.